The Power Couch
Media
Team

We’ve worked at agencies and in-house. We’ve run our own businesses and know how to keep our customers happy by driving business success. Meet the team!

Our Team's Core Areas of Focus

Above all, our team prioritizes delivering outstanding customer experience. We understand the importance of quick responses, timely deliveries, flexibility with revisions, and ongoing support in nurturing strong client relationships. We never compromise on these principles.

Context

Our team wants to become familiar with your competition, industry, and brand. We will leverage data and analytics to continuously improve our service and results.

Creativity

Approaching each project with a fresh perspective is essential for producing standout work in today's crowded media environment. We steer clear of clichés and worn-out aesthetics, prioritizing creativity and quality in every endeavor.

Consistency

Whether it's a large-scale production or a small campaign, we uphold the same high standards of excellence for every project we embark upon.

Our founder and chief, Michael grew Power Couch out of a small but successful video content production business. He knows how to run successful projects, having worked on major projects for clients as diverse as NBCUniversal and the American Advertising Federation.

Michael

Creative Director

Eddy is a proven marketing leader driven by his passion for effective web design, paid media management, and SEO. As our most customer-facing team member, you'll get to know Eddy and rely on his expertise as he guides you through the PCM process. In his parallel career in the music industry, he collaborates with Rodney Jerkins (aka Darkchild) on recording and marketing projects. Eddy was trained in marketing at the University of Central Florida.

Eddy

Strategy Director

A tremendously talented director, cinematographer, and editor, Gage has seen his vision realized (and you can see it, too) in ad campaigns for Universal Studios, Fun Spot, Bravo Supermarket, and Orlando Health.

Gage

Director of Photography and Editor

Best-selling author of Blood, Sweat & Spikes and also Why Yellow Matters, a book focused on the importance of asking “why?” Lyle grew his reputation as a creative director at several powerhouse digital agencies. He’s been a daily newspaper reporter, editor, marketing executive and collaborated with top brands like Fender, Zazzle, The Ritz Carlton, UBS, and Nokia. Lyle consistently delivers compelling narratives that elevate his clients' brands.

Lyle

Copywriter

A highly skilled and imaginative designer and illustrator, Bryan blends those disparate and complimentary skills to create impactful, inspiring visuals for clients with highly specific visions; startup to international. He has deep expertise in branding and social media campaigns and has managed extensive work for major franchises like U.S. Polo, America’s Escape Game, and the U.S. Military.

Bryan

Graphic Designer

The role of the camera operator is more than just lugging equipment around after pressing the record button. Hector is the eyes of the audience. He translates script and director’s vision into visual imagery that communicates the voice of a brand. Hector, an Army veteran, has created work for Universal Studios, the Orlando Film Festival, and Operation Motorsport.

Hector

Camera Operator

With 35 years of experience in the audiovisual industry, Valerio has honed his skills to become a true expert in his craft. As a DaVinci Resolve certified professional, he consistently delivers high-quality work that reflects his deep knowledge and expertise and measurably improves every project he works on for PCM.

Valerio

Colorist

It takes a particular set of skills to become a great audio engineer and Issac puts those skills to use every day. He has worked with clients like Grande Signature Residences in Dubai and Songfinch, and collaborated with various artists such as Redwood and 2AMature. An honors graduate of F.I.R.S.T. Institute's Recording Arts and Show Production program, Issac is an integral part of the PCM team.

Issac

Audio Engineer

We could not keep the wheels turning without the help of Miranda. She was the lead researcher on Hulu’s Fanatical: The Catfishing of Tegan and Sara. She enjoys hiking active volcanoes, chugging coffee, and running "Reverb New York," a NYC-based community concert series. Miranda holds a BFA in Film and Television Production from NYU's Tisch School of the Arts.

Miranda

Administrative Assistant

An emerging videographer from Sumter, SC, Gabe brings a unique creative vision to all his work and has experience in producing short films, commercials, music videos, and documentaries. He is a graduate of the Digital Film and Video Production program at F.I.R.S.T. Institute in Orlando.

Gabe

Production Assistant

Our founder and chief, Michael grew Power Couch out of a small but successful video content production business. He knows how to run successful projects, having worked on major projects for clients as diverse as NBCUniversal and the American Advertising Federation.

Michael

Creative Director

Eddy is a proven marketing leader driven by his passion for effective web design, paid media management, and SEO. As our most customer-facing team member, you'll get to know Eddy and rely on his expertise as he guides you through the PCM process. In his parallel career in the music industry, he collaborates with Rodney Jerkins (aka Darkchild) on recording and marketing projects. Eddy was trained in marketing at the University of Central Florida.

Eddy

Strategy Director

A tremendously talented director, cinematographer, and editor, Gage has seen his vision realized (and you can see it, too) in ad campaigns for Universal Studios, Fun Spot, Bravo Supermarket, and Orlando Health.

Gage

Director of Photography and Editor

Best-selling author of Blood, Sweat & Spikes and also Why Yellow Matters, a book focused on the importance of asking “why?” Lyle grew his reputation as a creative director at several powerhouse digital agencies. He’s been a daily newspaper reporter, editor, marketing executive and collaborated with top brands like Fender, Zazzle, The Ritz Carlton, UBS, and Nokia. Lyle consistently delivers compelling narratives that elevate his clients' brands.

Lyle

Copywriter

A highly skilled and imaginative designer and illustrator, Bryan blends those disparate and complimentary skills to create impactful, inspiring visuals for clients with highly specific visions; startup to international. He has deep expertise in branding and social media campaigns and has managed extensive work for major franchises like U.S. Polo, America’s Escape Game, and the U.S. Military.

Bryan

Graphic Designer

The role of the camera operator is more than just lugging equipment around after pressing the record button. Hector is the eyes of the audience. He translates script and director’s vision into visual imagery that communicates the voice of a brand. Hector, an Army veteran, has created work for Universal Studios, the Orlando Film Festival, and Operation Motorsport.

Hector

Camera Operator

With 35 years of experience in the audiovisual industry, Valerio has honed his skills to become a true expert in his craft. As a DaVinci Resolve certified professional, he consistently delivers high-quality work that reflects his deep knowledge and expertise and measurably improves every project he works on for PCM.

Valerio

Colorist

It takes a particular set of skills to become a great audio engineer and Issac puts those skills to use every day. He has worked with clients like Grande Signature Residences in Dubai and Songfinch, and collaborated with various artists such as Redwood and 2AMature. An honors graduate of F.I.R.S.T. Institute's Recording Arts and Show Production program, Issac is an integral part of the PCM team.

Issac

Audio Engineer

We could not keep the wheels turning without the help of Miranda. She was the lead researcher on Hulu’s Fanatical: The Catfishing of Tegan and Sara. She enjoys hiking active volcanoes, chugging coffee, and running "Reverb New York," a NYC-based community concert series. Miranda holds a BFA in Film and Television Production from NYU's Tisch School of the Arts.

Miranda

Administrative Assistant

An emerging videographer from Sumter, SC, Gabe brings a unique creative vision to all his work and has experience in producing short films, commercials, music videos, and documentaries. He is a graduate of the Digital Film and Video Production program at F.I.R.S.T. Institute in Orlando.

Gabe

Production Assistant