Video Production Services | Power Couch Media

The Power is in the Process

Producing video content that works for you - and more importantly, for your customers - requires research, planning, and understanding of their “why” before we pick up a camera or scout a location. We’ve built our business on doing video right.

1 Consultation

We take the time to interview you and understand exactly what makes your customers tick - what they respond to best, what they need, and why. This insight guides every aspect of our work, from the look and feel to the tone of the copy, color choices, call to action—everything.

2 Strategy Development & Pre-Production

After our consultation we launch into pre-production. Deliverables at this stage may include mood boards, storyboards, shot lists, scripts, and casting. We collaborate with you every step of the way, seeking your approval on all key elements before moving into production.

3 Production

Once everything is approved, we bring the vision to life. Our team handles all aspects of the shoot, from camera work to lighting, direction, and talent coordination, ensuring the process runs smoothly and efficiently.

4 Post-Production

Post-production consists of all the processes that happen after the final shot is captured: editing, title design, logo animation, sound design, color grading, etc. All clients are entitled to unlimited post-production revisions until the final edit is approved.

91%

of businesses use video as a marketing tool. 70% of non-video marketers plan to start using video this year.

Wyzowl

90%

of internet traffic is made up of short-form videos. 75% of viewers watch short-form videos on their mobile devices.

Firework

96%

Nearly all marketers say video content is a key aspect of their marketing strategy.

Wyzowl

41%

Increase in organic search traffic to pages with video content.

Sagapixel

Frequently Asked Questions

Do you only work with business clients?

Yes. We are not a general retail video studio. We don’t do birthday parties, weddings, graduations or bar mitzvahs. Yes, we are expert storytellers, directors, videographers, photographers and editors, but our area of expertise lies in business communication and marketing. Business customers and brands with a clear vision are the types of clients we can help most.

How much should I expect to spend on a quality video project?

The short answer is, however much you want to spend on it. The longer explanation is there’s a range depending on the scale, quality, duration, and other factors. A brief, brand explanation video, for example will cost significantly less than a full-length narrative or documentary-style video.
Our video projects start at about $2,000 and have ranged up to about $10,000. We do larger projects, sometimes extensively larger projects based on client goals and requirements. And sometimes, the cost of video can be folded into a larger web or digital marketing. Most projects fit into three tiers:
1 - The Backpackage. A project requiring a crew of one or two and all the equipment that can fit in a backpack.
2 - Corporate Level. Quality production of original video (sometimes a series) usually designed for a social media campaign.
3 - Cinematic Package. This is our largest-scale package delivering the highest quality product utilizing a full, professional crew, location, editing, etc.

Do I own the right to the video you do for me?

Yes! You own all copyright and licensing for any video project we create for you. We also can deliver to you a hard-drive with all original imagery we captured for you and deliver/ship it to your office for $150. Shipping cost for international delivery may differ.

What if I need a series of videos? Will that reduce the price overall?

We quote every Power Couch Media project out individually. Often, when a project is outlined and planned out properly, there are opportunities to realize economies of scale. When that happens, we will talk to you about how we can keep costs in line with what we are all trying to achieve together.

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